ITALIAN FASHION LABEL DIESEL BECOMES THE LATEST GLOBAL BRAND TO FILM AN ADVERT IN THE UKRAINIAN CAPITAL CITY
Italian fashion label Diesel has released a new advert filmed in the Ukrainian capital. The clip was produced by Ukrainian company Radioaktive Film, with the action taking place in the kitsch canteen of a Soviet-era Kyiv factory. This is the second Diesel ad produced in Ukraine in recent months and the latest in a growing trend of Kyiv advertising shoots for international brands as the Ukrainian capital emerges as an affordable and original filming location. Other brands to recently film adverts in Kyiv include Lacoste and Apple.