Items tagged with: Brand Ukraine

Longtime Kyiv expat Terry Pickard hits back at The Economist for annual ranking placing Kyiv alongside Damascus and Tripoli among world’s worst cities

Authoritative annual global city ranking accused of absurdity for ranking Kyiv alongside Damascus, Tripoli and Lagos 

Efforts to improve Ukraine’s image should focus on bringing as many people as possible to the country to experience its ample and underrated charms for themselves

Kyiv’s successful hosting of the 2017 song contest had a positive impact on perceptions of Ukraine and demonstrated how public diplomacy can help to counter negative impressions about Europe’s largest and least understood country

New government office seeks to boost Ukrainian exports and help open up global markets

Ukrainian hosts seize the opportunity to underline country’s European credentials and polish international image

Ukraine’s low international profile hurts the country’s economy and undermines its diplomacy. It is high time to start focusing attention on improving outside perceptions of Brand Ukraine

Myron B. Rabij says Ukraine needs to focus far more on marketing itself to international investors

Regional investment initiative seeks to build business bridges between America and Ukraine’s second city

Strengthening economy and reduced military threat see Ukraine placed among most improved national brands in the world

Ukraine’s low international profile is a national security threat and a barrier to the kind of investment necessary to fuel the country’s European transition

Ukraine needs to sell itself internationally in order to counter country’s low profile and combat outdated negative perceptions

Ukrainian MP Anna Romanova: Ukraine could be tourist industry leader but government must help raise country’s profile

Ukraine loses out because of lingering negative perceptions and it is up to businesses to provide an international image boost