UKRAINIAN PR INDUSTRY

COMING SOON: International PR-Festival in Kyiv expected to set 2018 industry agenda

Annual gathering of Ukraine’s PR minds will focus on emerging multimedia trends and industry innovations

Business Ukraine magazine
Thursday, 22 March 2018 12:32

The Organizing Committee of the fourteenth annual International PR-Festival in Kyiv has unveiled its 2018 agenda ahead of the 29 March event. The forum’s key theme this year will be “Communications of Tomorrow: A Puzzle of Success” and will accommodate the hottest topics and most relevant case studies from the PR world. The event will attract many of Ukraine’s top PR specialists and will be action-packed given its one-day format.  

Olena Derevyanko, head of the International PR-Festival’s Organizing Committee, commented on this year’s agenda: “We are living in such interesting times that the future is getting less and less predictable. Nevertheless, we can already see the outline of future tendencies even today. This is what we are going to discuss at this year’s festival.”

Ukraine’s annual International PR-Festival will be opened by the head of the Festival’s Organizing Committee, deputy president the Ukrainian PR-League, and partner at the PR-Service Agency Olena Derevyanko with her review entitled: “Modern Tendencies in the PR-Industry: Market Operators, Instruments, Senses.” Participants will then be inspired by special guest Nicholas Tymoshchuk, chief executive officer at UFuture Investment Group, a major business conglomerate and investment company founded by the Ukrainian entrepreneur Vasyl Khmelnytsky.

During the morning session, Olena Zubareva, head of the PR Department at Farmak Pharmaceutical Company, will share her ideas and her experience with a presentation entitled: “Crisis Communications. 3 Steps that Change Reality”. Meanwhile, Maria Andreas, chief executive officer at The Future of the Nation Charity Fund, will dwell on the possibilities of effectively combining reputational assets of business and charity institutions in her presentation “Synergy of Businesses and Non-Profit Organizations Reputational Strategies”. Gleb Baibayev, chief marketing officer at the Romanov Empire, will also present his report: “Influence Marketing: How to Use Bloggers and Opinion Leaders in PR Communications and Promoting Brands for Millennial Audiences.”

The second part of the morning session will open with a panel discussion entitled: “Portrait of the Ukrainian PR-Expert: Yesterday, Today, Tomorrow”. This will feature participation from Victoria Yesaulenko, marketing director of the Asters law firm, Kateryna Kovalevska, head of the European HR Association and head of the Supervisory Board of the HR FORUM Association, Olena Horyacheva, head of Communications and Public Relations Department of OTP Bank, and Olena Pryvalova, a PR expert on the non-bank financial market and the legal sector and communications adviser of the Judicial Reform Project.

Ukrtelecom PR director Mykhailo Shuranov will then speak about the advantages of professional education for building a corporate PR career. Oleksii Kalynychenko, Corporate Communications manager at Philip Morris Ukraine, will dedicate his report to the unique features of building a communications strategy for a global company in Ukraine. The morning session will end with a speech from Vlad Kotov, the founder of the Robo.House Company, entitled: “Technologies of the Future: Logic of Mainstreamfication” and a report from Daria Fedko, founder and manager of WeAR Studio, AR fan and VR enthusiast, dedicated to “Virtual and Augmented Reality in PR”.

The afternoon part of the Festival agenda will open with Ievheniia Blyznyuk, CEO of Cornerstone Corporation, who is going to draw a parallel between the media and the fourth dimension. Another parallel – between business partners and PR partners – is the topic of the next presentation whose author is Eugene Dykhne, first deputy director general of Boryspil International Airport. This will be followed by an appearance from popular TV and radio personality Andriy Domanskiy.

The next part of the second session will take the form of a manual on PR problem solving. Vitalii Maksymov, Auto.TCH.ua editor for 1+1 Studio, will speak about working with toxic objects of PR promotion. Tetiana Shulga, managing partner at RED Community Association, will dwell on the PR methods of corporate blackmail counteraction. A report from Andriy Tsygankov, chairman of the UNBA Committee on Professional Conduct, will be dedicated to synchronizing legal and communicative aspects in order to build the most effective strategy for reputation protection.

The business part of the Festival’s agenda will conclude with a discussion entitled: “Close Together in the Fight for Business Reputation: PR and Corporate Security of Business”. Participants will include leading experts of the communications sector: Olena Derevyanko, vice-president the Ukrainian PR-League and partner at the PR-Service Agency; Hanna Lichman, head of PR and Media Relations at ATB Corporation; Vera Tarasenko, head of PR in Forward Bank; Ievhen Zahorulko, head of PR at Smart-Holding; Serhii Pohrebnoy, lawyer, head of the board of the Association of Corporate Security Professionals NGO, and member of the American Society of Industrial Security; Ivan Gerasymovych, head of Risks and Security in the Smart-Holding.

The fourteenth International PR-Festival will culminate with awards for the winners of the Forth National Rating of Corporate Reputation Management Quality “Reputation ACTIVists”. The results of the rating will be published in a special edition of Reputation ACTIVists that will be circulated together with a coming issue of Focus magazine.

An after-party is set to follow the day’s activities. Participants of the Forum will be able to communicate over a glass of champagne and enjoy hits performed by the EltonClapton professional cover group.

The International PR-Festival is traditionally held under the auspices of the Ukrainian PR-League. Its organizational partner general is PR-Service Agency – a leading player in the Ukrainian PR services market.

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