From startup nation to diaspora mobilization: Israeli image-making experience offers important insights for Ukraine as the country looks to reinvent itself on the international stage
French Canadian Luc Chenier is a long-term Kyiv expat who has been at the forefront of efforts to revitalize post-Maidan Ukraine’s international branding
Natalia Zabolotna hopes her new forum can help create a model for regional rejuvenation in the central Ukrainian town more famous as Taras Shevchenko’s iconic last resting place
Kyiv shone as the host city of the world’s biggest sporting event but many Ukrainians seemed more interested in grumbling about the inevitable mess and inconvenience of the Champions League Final – why?
The Ukraine House initiative at the 2018 World Economic Forum in Switzerland was an ambitious attempt to transform international perceptions of the country by placing the emphasis firmly on Ukrainian innovation and investment opportunities
The Ukrainian capital city will host the 2018 Champions League Final in May, providing Ukraine with a much-needed chance to counter Kremlin information attacks and sell itself to global audiences
Lviv was the first Ukrainian city to market itself on the international stage but Leopolitans should now be looking to move on from the days when the city was an unknown quantity
Competitive costs and a highly skilled workforce are among the factors currently attracting Austrian investors to Ukraine but brand appeal could also play a far bigger role via more aggressive use of Ukraine's best brand names
Media hype depicting Ukraine as "The New Berlin" could prove helpful in challenging negative perceptions of Ukraine that remain rooted in unflattering and outdated post-Soviet stereotypes
Parliamentarian Anna Romanova believes Ukraine has huge untapped tourism appeal but needs to market itself more effectively to global audiences as a potential destination
Independent Ukraine neglected its international image for decades. The country’s Foreign Ministry hopes a new cultural outreach initiative can help to reverse this trend
Efforts to improve Ukraine’s image should focus on bringing as many people as possible to the country to experience its ample and underrated charms for themselves
