Items tagged with: Brand Ukraine

LAIDBACK LVIV: Now is the time to consider rebranding Ukraine’s most tourist-friendly city

Lviv was the first Ukrainian city to market itself on the international stage but Leopolitans should now be looking to move on from the days when the city was an unknown quantity

Friday, 15 December 2017 21:35

BRAIN DRAIN: How Irish experience can help Ukraine address demographic dilemma

Ukraine can potentially benefit from Ireland’s successful diaspora engagement initiatives and FDI attraction efforts

Saturday, 25 November 2017 18:58

BRAND UKRAINE: Austrian investors attracted by improving “Made in Ukraine” brand values

Competitive costs and a highly skilled workforce are among the factors currently attracting Austrian investors to Ukraine but brand appeal could also play a far bigger role via more aggressive use of Ukraine's best brand names

Saturday, 04 November 2017 23:02

Ukraine's Hipster Rebranding

Media hype depicting Ukraine as "The New Berlin" could prove helpful in challenging negative perceptions of Ukraine that remain rooted in unflattering and outdated post-Soviet stereotypes

Monday, 09 October 2017 01:38

UKRAINIAN TOURISM: Kyiv’s “cover girl” finds success via hipster-friendly tours with a smile

Sviatoslava Maksymchuk has turned her passion for the Ukrainian capital into a booming tourism business

Monday, 25 September 2017 15:44

DESTINATION UKRAINE: MP says Ukrainians must start taking the country’s tourism industry potential seriously

Parliamentarian Anna Romanova believes Ukraine has huge untapped tourism appeal but needs to market itself more effectively to global audiences as a potential destination

Sunday, 17 September 2017 00:40

PUBLIC DIPLOMACY: Kyiv prepares to launch Ukrainian Institute in bid to boost country’s weak international profile

Independent Ukraine neglected its international image for decades. The country’s Foreign Ministry hopes a new cultural outreach initiative can help to reverse this trend

Sunday, 17 September 2017 00:10

DEFENDING KYIV: Ukraine’s capital city does not deserve to be branded “unlivable”

Longtime Kyiv expat Terry Pickard hits back at The Economist for annual ranking placing Kyiv alongside Damascus and Tripoli among world’s worst cities

Tuesday, 22 August 2017 18:50

CALAMITY KYIV? The Economist sparks outcry by placing the Ukrainian capital among world’s bottom ten least livable cities

Authoritative annual global city ranking accused of absurdity for ranking Kyiv alongside Damascus, Tripoli and Lagos 

Thursday, 17 August 2017 14:23

SEEING IS BELIEVING: Visitors come to Ukraine with low expectations but tend to leave overwhelmingly impressed

Efforts to improve Ukraine’s image should focus on bringing as many people as possible to the country to experience its ample and underrated charms for themselves

Tuesday, 25 July 2017 23:38

Brand Ukraine Eurovision Boost

Kyiv’s successful hosting of the 2017 song contest had a positive impact on perceptions of Ukraine and demonstrated how public diplomacy can help to counter negative impressions about Europe’s largest and least understood country

Sunday, 18 June 2017 00:30

SELLING BRAND UKRAINE: New export promotion office seeks to open up new markets

New government office seeks to boost Ukrainian exports and help open up global markets

Friday, 19 May 2017 21:10

HOW KYIV WON EUROVISION: Ukraine scores soft power triumph with festive song contest

Ukrainian hosts seize the opportunity to underline country’s European credentials and polish international image

Sunday, 14 May 2017 03:16

INTERNATIONAL IMAGE ISSUES: How to boost Brand Ukraine in five simple steps

Ukraine’s low international profile hurts the country’s economy and undermines its diplomacy. It is high time to start focusing attention on improving outside perceptions of Brand Ukraine

Monday, 17 April 2017 19:40

SELLING BRAND UKRAINE: Kyiv needs a consistent investment message in 2017

Myron B. Rabij says Ukraine needs to focus far more on marketing itself to international investors

Monday, 09 January 2017 17:33

Promoting Kharkiv in the US

Regional investment initiative seeks to build business bridges between America and Ukraine’s second city

Friday, 06 January 2017 19:41

BRAND UKRAINE: Annual rating places Ukraine among best performing nation brands

Strengthening economy and reduced military threat see Ukraine placed among most improved national brands in the world

Sunday, 11 December 2016 20:07

EDITORIAL: Brand Ukraine needs to aggressively marketed to global audiences

Ukraine’s low international profile is a national security threat and a barrier to the kind of investment necessary to fuel the country’s European transition

Saturday, 09 July 2016 16:35

SELLING UKRAINE TO INTERNATIONAL INVESTORS: Lviv flies the flag at annual Cannes real estate exhibition

Ukraine needs to sell itself internationally in order to counter country’s low profile and combat outdated negative perceptions

Monday, 11 April 2016 20:58

UKRAINIAN TOURISM: Selling Brand Ukraine to new generation of international tourists

Ukrainian MP Anna Romanova: Ukraine could be tourist industry leader but government must help raise country’s profile

Tuesday, 08 December 2015 23:10

Business ukraine current issue

Business Ukraine magazine issue 08 /2017

Business ukraine reader survey

Which Ukrainian city is best placed to develop as an international tourism destination?
Which Ukrainian city is best placed to develop as an international tourism destination?
You must select at least one item to vote!

Social media