The Ukraine House initiative at the 2018 World Economic Forum in Switzerland was an ambitious attempt to transform international perceptions of the country by placing the emphasis firmly on Ukrainian innovation and investment opportunities
The Ukrainian capital city will host the 2018 Champions League Final in May, providing Ukraine with a much-needed chance to counter Kremlin information attacks and sell itself to global audiences
Lviv was the first Ukrainian city to market itself on the international stage but Leopolitans should now be looking to move on from the days when the city was an unknown quantity
Competitive costs and a highly skilled workforce are among the factors currently attracting Austrian investors to Ukraine but brand appeal could also play a far bigger role via more aggressive use of Ukraine's best brand names
Media hype depicting Ukraine as "The New Berlin" could prove helpful in challenging negative perceptions of Ukraine that remain rooted in unflattering and outdated post-Soviet stereotypes
Parliamentarian Anna Romanova believes Ukraine has huge untapped tourism appeal but needs to market itself more effectively to global audiences as a potential destination
Independent Ukraine neglected its international image for decades. The country’s Foreign Ministry hopes a new cultural outreach initiative can help to reverse this trend
Efforts to improve Ukraine’s image should focus on bringing as many people as possible to the country to experience its ample and underrated charms for themselves
Kyiv’s successful hosting of the 2017 song contest had a positive impact on perceptions of Ukraine and demonstrated how public diplomacy can help to counter negative impressions about Europe’s largest and least understood country
Ukraine’s low international profile hurts the country’s economy and undermines its diplomacy. It is high time to start focusing attention on improving outside perceptions of Brand Ukraine
