Efforts to improve Ukraine’s image should focus on bringing as many people as possible to the country to experience its ample and underrated charms for themselves
Kyiv’s successful hosting of the 2017 song contest had a positive impact on perceptions of Ukraine and demonstrated how public diplomacy can help to counter negative impressions about Europe’s largest and least understood country
Kyiv won the right to host the 2017 Eurovision Song Contest thanks to Ukrainian singer Jamala’s victory with her haunting song “1944” about the Soviet deportation of the Crimean Tatars
What does the year ahead hold for Ukraine? Ever since late 2013, the country has experienced a period of historic change and traumatic turmoil. Could 2017 be the year when peace finally returns to Ukraine? What will be the dominant social trends...
Hosting Eurovision 2017 will give Ukraine a unique chance to dazzle hundreds if not thousands of visiting international journalists – and a successful song contest is only a small part of the far larger PR opportunity presented by the event
Thursday, 02 June 2016 17:02
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