Efforts to improve Ukraine’s image should focus on bringing as many people as possible to the country to experience its ample and underrated charms for themselves
Kyiv’s successful hosting of the 2017 song contest had a positive impact on perceptions of Ukraine and demonstrated how public diplomacy can help to counter negative impressions about Europe’s largest and least understood country
Kyiv won the right to host the 2017 Eurovision Song Contest thanks to Ukrainian singer Jamala’s victory with her haunting song “1944” about the Soviet deportation of the Crimean Tatars
Friday, 14 April 2017 01:44
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