Kyiv’s successful hosting of the 2017 song contest had a positive impact on perceptions of Ukraine and demonstrated how public diplomacy can help to counter negative impressions about Europe’s largest and least understood country
Ukraine’s low international profile hurts the country’s economy and undermines its diplomacy. It is high time to start focusing attention on improving outside perceptions of Brand Ukraine
Ukraine’s low international profile is a national security threat and a barrier to the kind of investment necessary to fuel the country’s European transition
Saturday, 09 July 2016 16:35
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