Mazars unveils brand transformation as global expansion continues
In October 2020, international audit, tax, and advisory firm Mazars unveiled its new branding in Kyiv as the firm continues to expand globally. The evolution of the Mazars brand comes amid a period of sustained growth. Mazars officials in Ukraine explained that while the founding principles remain the same, it is a very different firm today than ten years ago, having doubled in size and established a presence in over 90 countries and territories worldwide. This international expansion is reflected in the increasingly diverse geographical spread of the firm’s revenue sources, with more than one-third of fee incomes now originating outside Europe despite Mazar’s European roots in France. For example, Mazars now has over 4,000 staff and 30 offices in China serving around 140 major listed companies. Meanwhile, Mazars in Ukraine has doubled in size over the past four years. Mazars also works with nearly 2000 Public Interest Entity (PIE) clients around the world, including around 30% of listed companies in France. At the same time, Mazars cooperates with over 50,000 private businesses worldwide ranging from startups and family businesses to mature multinationals. The scope of services on offer has also evolved, with Mazars developing its consulting, tax, legal, and financial advisory services to accommodate the latest technologies and innovations while remaining committed to the firm’s core values.