Ukraine has advanced two positions in the latest edition of London-based consultancy Brand Finance’s annual national brand ranking.

Ukraine climbed from 58th to 56th place in the Nation Brands 2019 report.

The result leaves Ukraine positioned between EU member states Luxembourg and Greece, reflecting further progress as the country continues to emerge on the global stage.

Since 2014, Ukraine has initiated efforts to promote the country internationally in a bid to counter decades of image neglect.

Published annually in October, the Nation Brands report focuses on three key pillars: goods and services, investment, and society.