Items tagged with: Brand Ukraine

What can Ukraine learn from Israel’s international brand-building success?

From startup nation to diaspora mobilization: Israeli image-making experience offers important insights for Ukraine as the country looks to reinvent itself on the international stage

Monday, 20 August 2018 12:20

Ukraine’s ambitious new national branding campaign wins top global design award

Ukrainian agency Banda has received a prestigious Red Dot Design Award for their “Ukraine Now” branding campaign

Thursday, 16 August 2018 16:24

SELLING BRAND UKRAINE: Meet the Canadian helping Ukrainians communicate more effectively with global audiences

French Canadian Luc Chenier is a long-term Kyiv expat who has been at the forefront of efforts to revitalize post-Maidan Ukraine’s international branding

Thursday, 12 July 2018 11:43

Growing Canadian cooperation can enhance Ukraine’s international investor appeal

Yuriy Kryvosheya: Canadian investment can introduce higher compliance standards and make Ukraine more globally attractive

Friday, 06 July 2018 20:47

Ukrainian Davos in Kaniv

Natalia Zabolotna hopes her new forum can help create a model for regional rejuvenation in the central Ukrainian town more famous as Taras Shevchenko’s iconic last resting place

Wednesday, 04 July 2018 01:17

OPINION: The Champions League Final was a huge success – so why are Ukrainians complaining about litter?

Kyiv shone as the host city of the world’s biggest sporting event but many Ukrainians seemed more interested in grumbling about the inevitable mess and inconvenience of the Champions League Final – why?

Tuesday, 29 May 2018 10:28

UK author inspired by Ukraine

British thriller writer Alex Shaw was once a Kyiv expat – now his books bring contemporary Ukraine to global audiences

Thursday, 26 April 2018 12:55

SUSAN DANGER: Ukraine should seek to develop a higher profile for itself in Brussels

AmCham EU CEO says Ukraine cannot afford complacency as Brussels focuses on internal issues

Saturday, 07 April 2018 13:33

SELLING THE NEW UKRAINE AT THE WORLD ECONOMIC FORUM IN DAVOS

The Ukraine House initiative at the 2018 World Economic Forum in Switzerland was an ambitious attempt to transform international perceptions of the country by placing the emphasis firmly on Ukrainian innovation and investment opportunities

Thursday, 15 February 2018 23:33

CHAMPIONS LEAGUE FINAL: Will Ukraine use 2018 UEFA showpiece in Kyiv to debunk Russian disinformation efforts?

The Ukrainian capital city will host the 2018 Champions League Final in May, providing Ukraine with a much-needed chance to counter Kremlin information attacks and sell itself to global audiences  

Friday, 12 January 2018 18:31

LAIDBACK LVIV: Now is the time to consider rebranding Ukraine’s most tourist-friendly city

Lviv was the first Ukrainian city to market itself on the international stage but Leopolitans should now be looking to move on from the days when the city was an unknown quantity

Friday, 15 December 2017 21:35

BRAIN DRAIN: How Irish experience can help Ukraine address demographic dilemma

Ukraine can potentially benefit from Ireland’s successful diaspora engagement initiatives and FDI attraction efforts

Saturday, 25 November 2017 18:58

BRAND UKRAINE: Austrian investors attracted by improving “Made in Ukraine” brand values

Competitive costs and a highly skilled workforce are among the factors currently attracting Austrian investors to Ukraine but brand appeal could also play a far bigger role via more aggressive use of Ukraine's best brand names

Saturday, 04 November 2017 23:02

Ukraine's Hipster Rebranding

Media hype depicting Ukraine as "The New Berlin" could prove helpful in challenging negative perceptions of Ukraine that remain rooted in unflattering and outdated post-Soviet stereotypes

Monday, 09 October 2017 01:38

UKRAINIAN TOURISM: Kyiv’s “cover girl” finds success via hipster-friendly tours with a smile

Sviatoslava Maksymchuk has turned her passion for the Ukrainian capital into a booming tourism business

Monday, 25 September 2017 15:44

DESTINATION UKRAINE: MP says Ukrainians must start taking the country’s tourism industry potential seriously

Parliamentarian Anna Romanova believes Ukraine has huge untapped tourism appeal but needs to market itself more effectively to global audiences as a potential destination

Sunday, 17 September 2017 00:40

PUBLIC DIPLOMACY: Kyiv prepares to launch Ukrainian Institute in bid to boost country’s weak international profile

Independent Ukraine neglected its international image for decades. The country’s Foreign Ministry hopes a new cultural outreach initiative can help to reverse this trend

Sunday, 17 September 2017 00:10

DEFENDING KYIV: Ukraine’s capital city does not deserve to be branded “unlivable”

Longtime Kyiv expat Terry Pickard hits back at The Economist for annual ranking placing Kyiv alongside Damascus and Tripoli among world’s worst cities

Tuesday, 22 August 2017 18:50

CALAMITY KYIV? The Economist sparks outcry by placing the Ukrainian capital among world’s bottom ten least livable cities

Authoritative annual global city ranking accused of absurdity for ranking Kyiv alongside Damascus, Tripoli and Lagos 

Thursday, 17 August 2017 14:23

SEEING IS BELIEVING: Visitors come to Ukraine with low expectations but tend to leave overwhelmingly impressed

Efforts to improve Ukraine’s image should focus on bringing as many people as possible to the country to experience its ample and underrated charms for themselves

Tuesday, 25 July 2017 23:38

Business ukraine current issue

Business Ukraine magazine issue 08/2018

Business ukraine reader survey

Which Ukrainian city is best placed to develop as an international tourism destination?
Which Ukrainian city is best placed to develop as an international tourism destination?
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